NDTV Profit, a financial news channel in India, has launched Crypto Minutes, a new segment designed to explain cryptocurrencies and digital assets to viewers. The channel partnered with CoinSwitch, one of India's largest crypto trading platforms, to produce the content.
The segment aims to build financial literacy around crypto at a moment when Indian retail interest in digital assets remains high despite regulatory caution from the Reserve Bank of India. CoinSwitch brings both audience reach and platform credibility to a project that sits squarely in the education lane rather than promotion.
Broadcasters in India have historically given crypto modest airtime relative to traditional finance. A dedicated, recurring segment signals at least one major financial news outlet sees enough audience demand and educational value to invest editorial resources. The segment will cover basics like blockchain mechanics, differences between stablecoins and tokens, and custody options, NDTV Profit indicated.
CoinSwitch has positioned itself as an accessible onramp for Indian crypto users, while NDTV Profit serves a mass financial news audience. The partnership reflects a broader pattern in which crypto platforms are moving upstream toward mainstream media properties to reach less-specialized viewers rather than relying solely on native crypto channels and social media.