OpenSea CMO Adam Hollander thinks the next NFT wave won’t come from a new “killer app.” It will come from easier creation.

In a comment carried by The Block, Hollander points to advancements in AI that make it simpler for people to create innovative tokenized assets. The implication is straightforward. When minting and packaging go from specialist work to something closer to production, more people can experiment with formats, not just images.

That matters because NFTs already suffer from a creation surge problem. More listings do not automatically mean more demand. But lower friction does change wallet behavior. It can widen the set of accounts that try something new, and it can diversify the types of assets that end up on marketplaces.

Why it matters

Hollander’s AI framing hits two bottlenecks at once: experimentation cost and turnaround time. If AI helps creators iterate faster on tokenized assets, marketplaces like OpenSea get more “surface area” for users to discover. Users then decide what sticks, which is how NFT culture has always sorted winners from noise.

There is also a secondary effect. When asset creation gets easier, collectors get more pressure to evaluate provenance, scarcity, and utility signals. AI can speed production, but it does not fix the market’s central risk. Tokenized assets are still assets with real uncertainty.

Market impact

The Block’s report is not about a specific product launch or a new token standard. It is about a supply-side shift. If AI reduces the skill gap for building tokenized items, marketplaces may see more variety and more experiments.

That can help the category. It can also clutter it. Without clear differentiation, markets tend to reward visibility and distribution. Creation tools can increase volume faster than attention, which usually favors already-established brands and collectors over newcomers.

What to watch next

The Block’s snippet only states Hollander’s view on AI and creation ease. The next useful questions are practical.

  • Does OpenSea see more new asset types showing up, or just more of the same?
  • Do buyers show up for genuinely different formats, or do they stick to familiar categories?
  • How do provenance and authenticity claims evolve when AI is used in the asset pipeline?

Watch how marketplaces handle discovery for new tokenized asset formats, and whether user behavior follows creation convenience.

details The Block attributes this thesis to OpenSea CMO Adam Hollander. His core claim: AI advancements make it easier for people to create innovative tokenized assets, which could set up the next NFT wave through higher creation velocity.