Zoomex, a cryptocurrency trading platform with 3 million users, has tied its brand to elite tennis by sponsoring three players at Wimbledon 2026: British player Felix Gill, James Duckworth, and Roman Safiullin. The move coincides with the platform's launch of a tennis Predict Market, allowing users to place predictions on match trajectories and outcomes.
Safiullin advanced to the Men's Singles Round of 16, where he faced Novak Djokovic. Reuters reported that Djokovic won the match. Zoomex framed the sponsorships as extensions of its "Elite Access Platform" brand, arguing that the decision-making pressure in professional tennis mirrors the judgment required in digital asset trading.
Regulatory footprint and security claims
Zoomex operates under licenses issued by Canadian authorities (MSB), U.S. authorities (MSB and NFA), and Australia's AUSTRAC. The platform passed a security audit conducted by blockchain security firm Hacken and offers identity verification options alongside transparent asset and order displays.
The company was founded in 2021 and also holds a partnership with the Haas Formula 1 team and an exclusive brand ambassador deal with goalkeeper Emiliano Martínez. The platform offers 600+ trading pairs.
What the prediction market does
Zoomex's Predict Market lets users engage in match predictions rather than act as passive spectators. The platform describes the feature as a way to merge tournament engagement with interactive participation in high-pressure decision scenarios. No details on prediction mechanics, payouts, or regulatory treatment of the prediction product itself were provided in the company's announcement.