What’s launching
Divine Ray ($DCR) started its presale today, according to the CoinDesk story. The pitch is simple, at least on paper. The project claims it did not lead with a token and then scramble for a product.
Instead, the story says the team built a “fully functional social media platform” with downloadable mobile apps from the Apple App Store and Google Play. It describes standard social app features such as profiles, posts, followers, and messaging.
A social app built on its own chain
The story’s core claim is about architecture. It says Divine Ray runs “on its own blockchain” and operates a “Cosmos-based blockchain” built with the Cosmos SDK.
It also claims the chain already connects to Inter-Blockchain Communication, or IBC. The article links this to the ability to “talk to other Cosmos chains like Osmosis, Atom, and dozens more.” The story contrasts this with centralized platforms like TikTok and Instagram, and with other Web3 social apps that it describes as “frontends for existing blockchains.”
How the token fits in
According to the same CoinDesk text, Divine Ray’s ecosystem uses its currency as more than a fundraising vehicle.
It names Divine Ray Coin (DRC) as the native currency and assigns it “real jobs inside the platform.” The story says users spend DRC for memberships and premium features, creators earn DRC via content and community rewards, and businesses pay DRC for advertising and promotion inside the network.
It also says “future updates will add staking and governance features.”
Live product and a DEX listing before presale milestones
The article claims the Divine Ray app already has users and that the blockchain is live.
On trading support, it says the token is already trading on Osmosis, and it calls that “rare” compared with “most presale tokens” that supposedly have zero liquidity at launch.
Presale terms and phase pricing
The story lays out a four-phase presale with increasing prices. It says the phase 1 presale price puts the project at roughly a $5 million starting valuation.
For pricing, it lists:
- Phase 1: $0.0000015
- Phase 2: $0.000002
- Phase 3: $0.0000025
- Phase 4: $0.0000035
It also lists accepted presale currencies as USDC, ATOM, Matic, Ethereum, and Avalanche.
The pitch behind the theme
Finally, the article argues Divine Ray targets the “consciousness economy,” which it describes as part of the wellness and consciousness industry. It claims that this community lacks a dedicated home and that it is currently scattered across mainstream platforms with algorithm changes, account bans, and auctioned attention.
The story’s answer is a platform meant to host that community directly, with DRC routed through memberships, ads, and rewards.
The text ends mid-sentence after describing token-powered features like promoted posts and a “future NFT mint,” so it does not fully spell out that part.